Blue Sky Effect
The challenge
Blue Sky Effect is a strategic consultancy that helps brands see above the clouds. At the beginning of our engagement, they needed to update their branding to be in line with their strategic vision.
The solution
We designed a new brand that visually communicated Blue Sky Effect’s true value. From colors found in the natural world to a visual horizon line motif, we created an elevated brand that conveys potential, clarity, and the idea of seeing above the clouds.
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